This advert clearly has a niche audience, (intellectual men with interests in hiking/travel) according to Bulmer and Katz's audience demographics this documentary would be best aimed at people who fall between categories A through to C, or rather upper class through to lower middle class.
Through looking at this advert I have decided that the use of connoting images are of highest importance in adverts such as these where using high amounts of text may take away from the overall effect. So I have decided to use less text and more images in my advert.
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