Survey Monkey documentary Analysis

In order to gain a better understanding of what my target audience need, I created a digital survey on Survey Monkey. I am now going to analyse the results.

The first quiestion I asked was 'What is your gender?' I felt this was an important question to ask because I would like my documentary to appeal to both genders. Of course, I would have hoped for a reasonably even number of male and female particiapants, however as my respondants are 66.6% female and 31.3% Male, I shall have to take into account the fact that the majority of opinions expressed in later questions are from female participants.

The second question I asked was 'Which category below includes your age?' I felt this was another important question as my main target audeince is aged around 25 and upwards and I was most interested to see the responses from people in that category. However, as demonstarted in the below screenshot, only 12.6% of the participents are actually over the age of thirty, which of course means I will have very little information to go on in the case of my preffered target audience.

The third question I asked 'What is the highest leevl of school you have completed or the highest degree you have recieved?' I felt this questiion is one that ought to be included because though looking at Audeince demographics I concluded that my documentary woudl be best suited to those in C1 through to A on the Socio-Economic scale. However, once again my survey seems to have fallen short in the way that no one with a degree has actually been a participant, although 50% of the people wh answered my survey have some college qualifications which I think indicates that I may be able to gather information from those who fall under the C1 category sufficently.

The fourth question I asked was 'Which of the following catagories best describes your employment status?' I wanted to use this question for similar reasons to question three, to make sure the participants were from my preffered target audience. Approximately a thrid of the participants in my survey are employed full time and a further thrid are looking for work. I am reasonably pleased with these results as these figures tie in well with question number four's 50% of people with college level qualifications as I think it's safe to say it's more likely to be those who fall under the 50% who are full time employed, as opposed to the other 50% who are not.

The final question I asked was 'Which type of documentaries do you enjoy watching?' With this question I decided to let participants tick all the types they liked to watch as I thought it would be better to get an idea of all the ones that would b watched, rather than just the audiences most favorite. I found it interesting how Reality TV/Documentary Crossovers and Mockumentaries were the most popular, I think this data is well worth taking into account with my documentary because it means my audience may want to watch somethign with some staged footage or a documentary that could also fall into another genre such as horror or drama etc.

Overall I would have to say that this Survey Monkey has not been nearly as succsessful as I would like, as I think it would have been more accurate if more people had completed it and if I had posted a link to it somewhere